Courageous HR leaders and executives make bold moves! They work hard to cost-justify and forecast healthy ROIs whenever possible, but at the end of the day, they’re pursuing success beyond what ROI can illustrate. They’re architecting cultures that can drive top-line growth and bottom-line profits. They’re putting their people first! Join us to hear how a growing and thriving financial institution, Michigan First Credit Union, is delighting its team members with high-touch, professional concierge services and errand running as a foundational component of its cultural architecture.

Join us and learn how Michigan First Credit Union prioritizes people by:

• Having a CEO with a PEOPLE philosophy that includes wanting team members to "Win at Home, Win at Work."
• Choosing “the right thing to do” for their culture over a traditional ROI.
• Recognizing that Member/Customer delight cannot be achieved with undelighted team members.
• Defining “winning” to include their people rather than a result achieved for the company by their people.
• Giving their team members the gift of time and mind space by investing in benefits that improve work and life.
• Partnering with a vendor whose values align with its own and would be most likely to delight its people.